Here’s how to enjoy Seoul for…
Grab a friend and rent a tandem bike from one of the stores at Hangang Park for around 6,000 won (US$6), and enjoy riding the pleasingly flat cycle path that stretches right along the River Han.
After a long ride, reward yourselves with a slap-up feast at one of the restaurants nearby. Tamra (13 Yeouidaebang-ro 65-gil, Yeongdeungpo-gu, Tel: 82 2786 7576) specialises in traditional Korean-style seafood, serving three-year-aged kimchi along with its raw fish dishes.
Style-conscious Seoulites love nothing more than clothes shopping. If you can’t beat them, head to Myeong-dong, where you can join the throngs and pick up cool clothes without a designer price tag. Aland is great for alternative yet affordable finds.
Once you’re suitably laden with bags, head for a refreshing “Cool Guy” iced tea or “Marry” rosemary, lemonade and honey drink at Party Princess cafe (cafe.naver.com/partyprincess). For around 35,000 won (US$35), you can also stage a private fashion shoot using the cafe’s themed sets, while dressed in your choice of costume ranging from a hanbok (traditional Korean dress) to a wedding frock.
Seoul is a huge, sprawling city, so if you don’t have much time, it’s best to hire a private driver and tour guide who can transport you direct to all the top attractions. Korea Private Tours’ Highlights of Seoul itinerary (US$230 per person if there are two travelling) takes in the city’s traditional sites, along with a Korean lunch. You’ll also visit Changdeokgung Palace and Gwangjang Market.
After that, you still have time for a stroll through the historic Insadong district, where you can spend the remainder of your budget on local handicrafts and trinkets to take home as gifts.