Singapore Airlines - News Releases (2013)
SIA Partners illycaffè To Serve The Perfect Brew
Vice President Inflight Services, Ms Maggie Li
“The appointment of illycaffè came after months of intensive research and sourcing of coffee products that will satisfy the increasingly sophisticated and discerning palate of today’s premium travellers.” said Singapore Airlines’ Vice President Inflight Services, Ms Maggie Li.
25 June 2013 - Singapore Airlines is proud to introduce world-renowned illycaffè coffee on board, for Suites, First Class and Business Class customers across the SIA network.
SIA will be the first airline worldwide to serve the single-origin Monoarabica beans in its premium cabins. The original illy blend of high quality coffee, made of nine kinds of pure Arabica, will also be featured on board.
“The appointment of illycaffè came after months of intensive research and sourcing of coffee products that will satisfy the increasingly sophisticated and discerning palate of today’s premium travellers,” said Singapore Airlines’ Vice President Inflight Services, Ms Maggie Li.
“We are proud to have been selected as the coffee partner by Singapore Airlines. Our two companies share the same mission to provide a unique experience to our customers through outstanding care, quality and attention,” said the President of illy Asia, Mr Fabrizio Dosi.
“For this reason, we developed a customised coffee menu for Singapore Airlines, offering our original illy blend and introducing, for the first time worldwide in the airline industry, the new Monoarabica coffee assortment. Now, Singapore Airlines customers will be able to sip illy coffee on every flight, enjoying a moment of pure pleasure. We wish all SIA Suites, First Class and Business Class customers many sips of happiness!”
The Airline serves more than 100,000 cups of gourmet coffee on its flights each month. The line-up of illycaffè’s single-origin products that are featured include the Monoarabica Ethiopia, Monoarabica Brazil, Monoarabica Guatemala, Espresso Caffe and Espresso Caffe illy decaffeinato. The term 'single-origin' is used to denote the purity of the coffee that is not blended or mixed with other beans. These beans tend to be produced by individual growers, known for higher quality coffee beans.
Ms Li added, “We are delighted with our partnership with the world-renowned coffee brand and are confident that illycaffè’s consistency in producing premium-grade coffee beans, partnered with the Airline’s high standards in preparing the perfect brew, will be an excellent accompaniment to our inflight menu.”
Background on illycaffè:
Based in Trieste, Italy, illycaffè produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 100,000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee boutiques, is now present in more than 30 countries and comprises 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del Caffè, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shop staff and enthusiasts. On a global level illycaffè employs about 990 people and has a consolidated turnover of €361 million (2012 results). illy buys green coffee directly from the growers of the highest quality Arabica through partnerships based on the mutual creation of value.