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Singapore Airlines is proud to bring air travel for children to greater heights - made more exciting by a partnership with Cartoon Network Enterprises. This partnership will see Cartoon Network toys available for the first time on any Airline, designed exclusively for Singapore Airlines’ young flyers. Traveling as a child has never been this enjoyable!
To launch this partnership, Singapore Airlines and Cartoon Network today surprised families with children at Changi Airport Terminal 2 with exclusive toy giveaways given by PowerPuff Girls and Ben 10 characters.
The suite of children-oriented options includes a whole new range of Cartoon Network toys and Fun packs, Cartoon Network shows, the Singapore Airlines’ bedtime bear, lunch boxes, as well as kid-size headphones and sockettes.
The Cartoon Network giveaways will be available to children on Singapore Airlines flights (with the exception of the Singapore-Kuala Lumpur vv services).
Mr. Yap Kim Wah, Senior Vice President of Product and Services, Singapore Airlines said, “We are delighted to roll out this suite of amenities and services shortly after the A380. This shows how important young travellers are to Singapore Airlines. ”
“Through surveys and feedback with our young customers, we have found Cartoon Network Enterprises to be the ideal partner who is able to help us bring high-quality and popular toys, amenities and entertainment to our young travellers.
The highly popular Cartoon Network characters such as the PowerPuff Girls and Ben 10 will be available on all Singapore Airlines flights. We are confident this new introduction will further enhance our young flyers' travel experience.”
“I am extremely excited about our partnership with Singapore Airlines,” said Sunny Saha, Senior Vice-President, Regional Advertising Sales and Marketing, Turner Entertainment Networks Asia, Inc. (TENA).
“As a true entertainment super-brand, Cartoon Network continually looks at opportunities to integrate the Network into the lives of its young audience, and offer multiple touch points for its discerning viewers to experience the brand beyond the confines of the television set. This collaboration with Singapore Airlines is a natural progression for the channel to entertain children and make the flying experience that much more enjoyable for both kids and their parents,” he added.
Children will be spoilt for choice with the wide range of entertainment options available on KrisWorld. Young flyers can watch their favourite Cartoon Network shows such as Ben 10, PowerPuff girls, Codename: Kids Next Door and many others in a specially dedicated Young Ones section.
KrisWorld also includes a children’s audio channel on which junior flyers can listen to audio stories and the latest selection of children’s music such as High School Musical 2, and the most current children’s movies such as Ratatouille.
KrisWorld also offers one of the largest games selection in the sky. This includes popular titles such as Pokemon®, Super Mario Bros® and Disney’s Winnie the Pooh®. The selections include 3D and multi-player PC games such as Battleship® and Multi-player Mahjong, which children can play against each other, wherever they are seated.
Now everyone will wish they were a kid when traveling with Singapore Airlines.
Singapore Airlines is the first airline in the world to fly the A380, the largest commercial passenger airliner ever to be built. It has 19 aircraft on firm order and another six on option.
The Singapore Airlines’ route network currently covers 65 destinations in 35 countries around the world with 94 aircraft.
For more information, visit singaporeair.com
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is the global licensing arm of Cartoon Network with the mission of driving the long-term value and financial returns from the channel’s growing library of award-winning programming, with properties such as Ben 10, The Powerpuff Girls, Foster’s Home for Imaginary Friends, Powerpuff Girls Z, as well as third party licensing. Following this mandate, CNE is responsible for Cartoon Network’s product/promotional licensing, theme parks, ticketed and non-ticketed events, publishing, home video products, and interactive games businesses throughout the Asia Pacific region.
CNE’s latest key initiatives include Cartoonival, Cartoon Network’s first live-action, full-scale theatrical production; Planet POGO & Cartoon Network Townsville Themed Parks in India; Cartoon Network Bouncy Town, the first-ever, all-inflatable theme park from the Network; and Cartoon Network Theatre, which brings Cartoon Network programs onto the big screens in malls. In addition to Singapore Airlines, current CNE partners include Bandai, McDonald’s, KFC, Wendy’s and Toys “R” Us.
About Cartoon Network
Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including Codename: Kids Next door, The Grim Adventures of Billy & Mandy, Ben 10, The Powerpuff Girls and Foster’s Home for Imaginary Friends. Cartoon Network is one of the most popular entertainment channels among kids and is currently seen in over 50 million cable homes in the region.
TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
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