SINGAPORE AIRLINES ANNOUNCES LAUNCH OF SINGAPORE AIRLINES VACATIONS

LOS ANGELES, April 14, 2008 – Singapore Airlines has appointed Pleasant Holidays, a well-known U.S. travel firm specializing in vacations to destinations worldwide, to launch Singapore Airlines Vacations, for a range of air-inclusive travel packages to destinations throughout the airline’s extensive global network.

Under the “Singapore Airlines Vacations” brand, travelers can create personalized vacations to the carrier’s Asian and European destinations including Singapore, Malaysia, China, Hong Kong, Japan, Korea, Taiwan, Thailand, Vietnam, Cambodia, Maldives, Indonesia, Germany and Russia.   The partnership streamlines the planning and booking process for individuals and group travelers.

“We are happy to announce this partnership with Pleasant Holidays,” said W.K. Lim, Singapore Airlines’ Regional Vice President – Americas.   “The extensive product range offered by Singapore Airlines Vacations is a solid fit for the airline’s broad slate of destinations, and its focus on quality customer care is consistent with the high level of service Singapore Airlines’ customers expect.”

“Pleasant Holidays expertise in creating personalized vacations makes this partnership an ideal way for leisure travelers to experience the Asian and European destinations served by Singapore Airlines.” said Jack E. Richards, President & CEO at Pleasant Holidays.

Pleasant Holidays Business Development Managers located throughout the United States will represent the new Singapore Airlines Vacations brand in the travel agent community.  In addition, the new brand will be marketed through sales brochures, trade media advertising, via joint partnerships with national tourism offices, and online at www.singaporeair.com/usa.

Additional information on Singapore Airlines Vacations is available from travel agents, or by calling (888) 998-8168 for individual or group reservations. 

Consistently rated among the world’s best airlines by the readers of Conde Nast Traveler and Travel+Leisure magazines, Singapore Airlines operates the world’s most modern aircraft to 66 destinations worldwide.   The carrier is the first to fly the Airbus A380 aircraft, and will launch the world’s first all Business Class services from the U.S. to Asia in May 2008.

Pleasant Holidays is one of the leading U.S. travel companies to Asia, Hawaii, Mexico, Las Vegas, Costa Rica, and the South Pacific, serving more than 9 million travelers since 1959.   The company provides vacation packages through its portfolio of four brands: Pleasant Holidays, Hawaii World/Distinguished Resorts, Air By Pleasant and Pleasant Activities.  Pleasant Holidays was named Best Tour Operator Asia 2007 by TravelAge West as part of the 2007 WAVE Awards recognizing excellence in the travel industry.

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