Italy offers historic cities, Renaissance art, charming hill towns, and dramatic coastlines, paired with a relaxed pace of life and a deep sense of style wherever you go.
Discover Italy
Discover Italy
Why visit Italy?
What to expect
You can wander ancient streets in Rome, explore fashion and design in Milan, discover medieval villages in Tuscany, and enjoy lakes, mountains, and seaside escapes all within one trip.
Plan your trip
Italy suits both short city breaks and longer journeys that combine several regions, and it also connects easily by rail and air to the rest of Europe for wider exploration.
Top experiences in Italy
Walk through ancient Rome
Explore the Colosseum, Roman Forum, and cobbled lanes around the historic centre, where landmarks and quiet piazzas sit side by side.
Discover Milan's style and design
Visit the Duomo, stroll the Galleria Vittorio Emanuele II, and explore fashion boutiques and design districts that shape global trends.
Cruise the Italian lakes
Head north to lakes such as Como and Garda for boat rides, lakeside promenades, and villages backed by mountain scenery.
Unwind on the Mediterranean coast
Seek out coastal towns and sandy beaches, where colourful villages, sea views, and relaxed promenades define the shoreline.
Explore hill towns and countryside
Travel inland to discover hilltop villages, vineyards, and winding country roads perfect for leisurely drives and walks.
Immerse yourself in Italian art and architecture
Admire masterpieces in churches, galleries, and palaces, from classical sculptures to Renaissance paintings and elegant city palazzi.
Enjoy Italy's café culture
Pause at cafés on lively piazzas to sip coffee, people-watch, and experience the daily rhythm of local life.
Experience Italy's way of life
Getting around
High-speed trains link major cities such as Rome and Milan efficiently, while regional trains and buses connect smaller towns, and domestic flights help you cover longer distances quickly.
Local life & culture
Italian life centres on neighbourhood squares, leisurely strolls, and time with family and friends, with each region showcasing its own dialects, traditions, and seasonal festivals.
Where to unwind
You can relax in city parks, by the lakes and sea, or in mountain and countryside retreats that offer fresh air, scenic walks, and slower-paced stays.
A taste of Italy
National dishes & specialties
Across Italy you will find regional pasta, pizza, risotto, cured meats, and cheeses, with each area known for its own specialties and traditional recipes.
Casual & modern dining hubs
From neighbourhood trattorias to contemporary bistros in cities like Rome and Milan, you can enjoy relaxed meals that showcase local ingredients and evolving culinary ideas.
Signature & scenic dining
Seek out rooftop terraces, historic palazzi, and lakeside or seaside restaurants, where memorable meals are paired with city skylines or natural views.
Retail therapy in Italy
Malls & lifestyle hubs
In Rome and Milan you will find shopping streets and modern malls offering international labels, Italian fashion houses, and multi-brand lifestyle stores.
Markets & local crafts
Cities and towns across Italy host markets and small boutiques selling leather goods, textiles, ceramics, and other locally made products, especially in historic districts.
Evening retail scene
In the evenings, many city centres keep their shops open later, and illuminated shopping streets create a lively atmosphere for strolling and browsing after dark.
Best time to visit Italy
Spring (April to June) is a shoulder season, with mild temperatures around 15–24°C (59–75°F), blooming landscapes, and comfortable conditions for sightseeing before peak crowds. Summer (July to August) is the peak season, with warmer weather around 25–32°C (77–90°F), especially in inland cities, drawing more visitors and events. Autumn and winter (September to March) are mostly shoulder to low season, with temperatures from 5–20°C (41–68°F), quieter attractions, and cooler conditions that suit city breaks and northern regions.