Italy blends ancient history, art, and fashion with a relaxed way of life, from grand piazzas and Renaissance masterpieces to coastal villages and alpine scenery.
Discover Italy
Discover Italy
Why visit Italy?
What to expect
Explore historic Rome, stylish Milan, and regions such as Tuscany, the Amalfi Coast, and the lakes, where you will find varied landscapes, lively streets, and distinct local traditions.
Plan your trip
Italy is ideal for first-time visitors to Europe and repeat travellers alike, and it also serves as a convenient gateway by rail and air to neighbouring countries across the continent.
Top experiences in Italy
Walk through ancient Rome
Stroll between landmarks such as the Colosseum, the Roman Forum, and grand piazzas to trace the city’s layered history in a compact area.
Admire art and fashion in Milan
Visit the Duomo and renowned galleries before exploring designer districts and contemporary neighbourhoods that define Italy’s modern style.
Cruise the Italian lakes
Take leisurely boat rides on lakes such as Como and Garda, surrounded by mountain backdrops, elegant villas, and lakeside promenades.
Explore hill towns and vineyards
Head into regions like Tuscany and Umbria for medieval towns, rolling countryside, and vineyards offering tastings amid scenic landscapes.
Relax on the Mediterranean coast
Spend unhurried days on Italy’s seaside, from pastel villages of the Ligurian coast to sandy stretches and coastal promenades further south.
Experience Italy’s way of life
Getting around
High-speed trains link major cities such as Rome, Milan, Florence, and Venice, while regional rail, buses, and rental cars help you reach smaller towns and countryside areas.
Local life & culture
City life revolves around lively streets, neighbourhood squares, and evening strolls, while each region maintains its own festivals, dialects, and creative traditions.
Where to unwind
You can relax in leafy city parks, quiet cloistered courtyards, lakeside paths, and coastal promenades, or retreat to rural farm stays and mountain villages for slower-paced days.
A taste of Italy
National dishes & specialties
Italy is known for regional pasta, wood-fired pizzas, cured meats, and cheeses, with cities such as Rome, Milan, and Bologna each offering distinct local specialities.
Casual & modern dining hubs
Across Italy you will find relaxed trattorias, contemporary bistros, and street-side cafés serving everything from quick bites to refined regional menus in both historic centres and newer districts.
Signature & scenic dining
Seek out rooftop terraces, lakeside restaurants, vineyard tables, and elegant city dining rooms for memorable meals paired with panoramic views or atmospheric historic interiors.
Retail therapy in Italy
Malls & lifestyle hubs
In cities like Milan and Rome you can browse designer flagships, department stores, and modern malls that bring together international labels and Italian brands under one roof.
Markets & local crafts
Discover artisan leather, textiles, and handmade goods at neighbourhood markets and craft districts in cities and regions such as Rome, Florence, and the Italian lakes.
Evening retail scene
After dark, shopping streets in major cities stay lively with illuminated boutiques, late-opening stores, and café terraces where you can pause between browsing.
Best time to visit Italy
Spring and autumn, roughly April to June and September to October, are shoulder season, with mild temperatures around 15–24°C (59–75°F) in many regions and generally comfortable sightseeing conditions. Summer, from late June to August, is peak season, when cities and coastal areas can be busy and daytime temperatures often rise to 25–32°C (77–90°F) or higher, especially in the south. Winter, from November to March, is low season for most of the country, with cooler temperatures from about 3–12°C (37–54°F) in many cities, quieter attractions, and colder conditions in alpine areas.