Flights from Beijing (BJS) to Seoul (ICN)

About Seoul

Dynamic Seoul, where tradition meets trend

Seoul is a fast-moving city that blends glass towers, neon streets, and riverside parks with centuries-old architecture and quiet backstreets. Each district has its own character, from the fashion-forward alleys of Myeong-dong and Hongdae to the tree-lined avenues of Gangnam and Seongsu-dong.

Alongside its modern skyline, you will find well-preserved historic quarters, wide boulevards, and a thriving arts and design scene. Cafes, galleries, and independent boutiques sit next to street food stalls and bustling markets, giving you many ways to experience the city at your own pace.

Whether you are visiting for a short break, a longer holiday, or a business trip, Seoul offers efficient transport, welcoming neighbourhoods, and a wide variety of cultural and leisure activities.

Top sights in Seoul

Gyeongbokgung Palace

Explore Seoul's grandest historic palace, known for its elegant gates, vast courtyards, and beautiful mountain backdrop.

N Seoul Tower

Ride or walk up Namsan for panoramic views of the city from the tower's observation decks, day or night.

Bukchon Hanok Village

Wander through narrow lanes lined with traditional wooden houses, set between modern city districts.

Myeong-dong

Browse cosmetics shops, fashion stores, and lively street food stalls in one of Seoul's busiest shopping streets.

Cheonggyecheon Stream

Stroll along this restored urban stream, with walking paths, art installations, and quiet spots below the city streets.

Experience Seoul's culture and city life

Seoul offers many ways to experience local culture, from design-led museums to performance venues and contemporary art spaces. Spend time in areas like Insadong and Ikseon-dong, where galleries, teahouses, and small shops create a relaxed atmosphere, or explore Dongdaemun Design Plaza for exhibitions and design-focused events.

For a different view of the city, walk or cycle along the Han River, where parks, sports facilities, and seasonal events line the riverbanks. In the evenings, neighbourhoods such as Hongdae and Itaewon come alive with live music, independent theatres, and intimate venues, giving you a taste of the city after dark.

If you prefer quieter moments, head to one of Seoul's many hillside parks or observation points for views across the skyline. Guided walking tours and themed neighbourhood trails are also available, helping you discover local stories and lesser-known corners at your own pace.

A taste of Seoul

Seoul's dining scene ranges from humble street stalls to refined restaurants, with many options in between. In busy areas like Myeong-dong, Jongno, and Gangnam, you can sit down at casual eateries for sizzling barbecues, hearty stews, and comforting rice dishes, or sample quick snacks from vendors lining the streets.

Many markets and food alleys specialise in local favourites, where you can try savoury pancakes, dumplings, and rice cakes in a lively setting. Cafes are also a big part of daily life in Seoul, with stylish coffee shops and themed cafes appearing in almost every neighbourhood, often doubling as creative spaces.

If you are looking for a more contemporary experience, explore modern restaurants that reinterpret local flavours with seasonal ingredients and creative presentations. From relaxed brunch spots to intimate fine-dining venues, you will find plenty of places to enjoy long conversations over well-prepared meals.

Retail therapy in Seoul

Seoul is a favourite destination for shopping, with everything from multi-level department stores to independent boutiques. In Myeong-dong and Gangnam, you will find flagship beauty and fashion stores, while large shopping complexes in areas such as Jamsil and Yeouido bring many international and local brands under one roof.

If you enjoy exploring markets, visit traditional and modern marketplaces where stalls sell clothing, homewares, accessories, and seasonal items. These districts often stay open late, giving you time to browse after a full day of sightseeing or meetings.

For more design-focused finds, explore Seongsu-dong and Hongdae, where smaller studios and shops showcase clothing, stationery, and lifestyle products created by local designers. Many neighbourhoods combine shopping with cafes and galleries, making it easy to spend an afternoon discovering new labels and styles.

Best time to visit Seoul

Spring (March to May, 8–20°C / 46–68°F), a shoulder season, brings mild days, clear skies, and blooming parks across the city. It is an ideal time for walking tours, riverside strolls, and enjoying neighbourhood cafes before the heat of summer.

Summer (June to August, 22–30°C / 72–86°F), a peak season, is warm and lively, with long evenings, outdoor activities along the Han River, and many cultural events. Occasional rain showers keep the city green, and indoor attractions offer a comfortable break from the heat.

Autumn and winter (September to February, -2–22°C / 28–72°F), a low season, offer crisp air, colourful foliage in parks through autumn, and a calm atmosphere in many districts during winter. Clear days bring excellent visibility from city viewpoints, and cosy cafes and shopping streets feel especially inviting.

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