Why visit Seoul?
Seoul combines cutting-edge modernity with well-preserved historic neighbourhoods, set against a backdrop of forested hills and a winding river. You will find lively streets, calm green spaces, and a creative energy that shapes everything from design to technology.
What to expect
The city is anchored by districts such as Myeongdong, Hongdae, and Gangnam, each with its own character, from fashion and nightlife to art and design. Wide boulevards, efficient transport, and clear signage make it straightforward to explore, while compact clusters of sights let you see a lot in a short time.
Plan your trip
Seoul works well for short city breaks and longer itineraries that combine other parts of South Korea. With strong transport links to destinations such as Busan and Jeju, it is an ideal starting point to experience the country’s landscapes, coastal towns, and mountain trails.