Singapore Airlines

Get Crafty with Cheeky Monkey

Media Release

 

MEDIA RELEASE
19 September 2017

 
SINGAPORE AIRLINES GETS CRAFTY WITH CHEEKY MONKEY
 
 
Singapore Airlines today announced that Perth will become the first Australian destination to offer customers the choice of a locally brewed craft beer on flights to and from Singapore.
 
Business Class customers on Singapore Airlines flights travelling to and from Perth will have the option of enjoying Margaret River-based, Cheeky Monkey’s Pale Ale when it is added to the onboard menu from Sunday, 1 October.
 
The inclusion of Cheeky Monkey Pale Ale on board follows the introduction of craft beer on Singapore Airlines flights from New Zealand earlier this year.
 
As well as pouring Cheeky Monkey Pale Ale inflight, Singapore Airlines will stock the full range of Cheeky Monkey products in their SilverKris Lounge at Perth Airport.
 
Before departing for Singapore, customers in the SilverKris Lounge will have the option of enjoying Cheeky Monkey’s Session Red Ale, West Coast IPA, Pale Ale, Australian Larger and Apple Cider.
 
Singapore Airlines Area Manager Western Australia, David Pinches, said the addition of a locally brewed craft beer onboard, and in the lounge, was part of the company’s continued focus to innovate their food and beverage offering.
 
“We are excited to be partnering with Cheeky Monkey to provide our customers with a local craft beer option both on the ground and in the sky,” Mr Pinches said.
 
“As a company, we have always been committed to offering our customers a world-class in-flight food and beverage service, which is why we established our International Culinary Panel and Wine Panel.
 
“With interest continuing to increase across the globe for craft beer, we felt it was a perfect opportunity to partner with a local brewery to offer our customers a craft beer option.
 
“We are very pleased to be able to work with Cheeky Monkey, who are a great West Australian craft beer brewery, and showcase to our customers some excellent local produce.”
 
The Pale Ale, boasts tropical fruit aromas while leaving sweet notes of passionfruit and peach on the palate and a crisp finish. It was awarded a Silver Medal at the prestigious 2017 Royal Perth Beer Awards.
 
Cheeky Monkey Brewery Managing Director, Brent Burton, said the team was very excited to be able to showcase their beers on Singapore Airlines.
 
“The benefits of the agreement will not only be limited to Cheeky Monkey,” Mr Burton said.
 
“The effect it will have on the local economy, breweries and the WA beer industry will be huge and we are looking forward to working with Singapore Airlines to increase the exposure of Australian Craft Beer internationally.”
 
Singapore Airlines currently offers Wellington-based brewery Garage Project’s craft beer, Hâpi Daze, on all flights to and from New Zealand.

Cheeky Monkey Beer & Cider Range

 

AUSTRALIAN LAGER


Brewed with Australian Summer Hops, this Lager is crisp and dry – perfect for any occasion.
Gold Medal and Trophy for Best Lager in Show at the Perth Royal Beer Awards 2017.


ABV: 4.6%
IBU: 18
OG: 1.048
Malts: Pale
Hops: Summer


*PALE ALE

Just like the view from our Brewery, this American Style Pale Ale is perfect for when you want a Cheeky beer.
Silver Medal – Perth Royal Beer Awards 2017.


ABV: 5.0%
IBU: 38
OG: 1.048
Malts: Pale
Hops: Cascade, Simcoe

SESSION RED ALE

Designed to be big on flavour but low on booze. This Red Ale draws inspiration from breweries around the world to deliver a stimulating yet sessionable beer.
Silver Medal – Perth Royal Beer Awards 2017.

ABV:  3.5%
IBU:  28
OG:  1.038
MALTS: Pale, Crystal, Munich, Caramunich, Golden Naked Oats, Wheat, Chocolate Wheat
HOPS:  Bravo, Kohatu, Cascade

WEST COAST IPA

An American style West Coast IPA with bold hop presence and easy drinkability.
Gold Medal – Perth Royal Beer Awards 2017.

ABV:  6.5%
IBU:  66
OG:  1.055
MALTS:  Pale, Crystal
HOPS:  Cascade, Amarillo and Mosaic

APPLE CIDER

Fresh Apples from Manjimup WA, Granny Smith, Kanzi and Jazz is the star of this blend.

ABV:  5.0%
OG:  1.048
FERMENTABLES: Granny Smith, Kanzi and Jazz


*Cheeky Monkey's Pale Ale is available onboard for Business Class customers travelling to and from Perth. Customers will have the option of enjoying Cheeky Monkey's core range in the Perth SilverKris Lounge before departing to Singapore.