SIA Signs Marketing Agreement With Tourism Western Australia
01 July 2019 - Singapore Airlines (SIA) and Tourism Western Australia (TWA) today signed a cooperative marketing agreement to jointly promote tourism to Western Australia.
Under the AUD5 million three-year agreement, SIA and TWA will jointly fund marketing campaigns to promote travel to Western Australia in 10 key international markets1 by way of SIA’s services to Perth.
“Singapore Airlines and Tourism Western Australia have been close partners for 20 years. The deal that we have signed today is an extension of that partnership and we are grateful for Tourism Western Australia’s confidence in our relationship,” said Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson.
“The continuation of this strategic partnership is a testament to our dedication to the Australian market, and I am sure that more travellers will be encouraged to visit the beautiful sights and attractions Western Australia has to offer.”
“I’m delighted to be here in Singapore to officially sign this exciting marketing agreement with one of the world’s greatest airlines, Singapore Airlines,” said the Hon Paul Papalia CSC MLA, Western Australia Tourism Minister.
“Our partnership with Singapore Airlines, which dates back to 1999, is extremely important in attracting more people to Western Australia, from all across the globe. The aim is to fill the flights through promotional airfares and offer visitors adventure-filled travel packages so they can experience all that our amazing state has to offer while they’re here.”
SIA has served the Australian market for more than five decades. The Airline now operates a total of 137 weekly flights to Australia, including 28 weekly services to Perth in Western Australia, 7 weekly services to Canberra, 28 weekly services to Brisbane, 32 weekly services to Melbourne, 7 weekly services to Adelaide and 35 weekly services to Sydney.
Subsidiary SilkAir also operates 7 weekly services to Cairns and 7 weekly services to Darwin, while Scoot operates 9 weekly services to Perth, 10 weekly services to Melbourne, 9 weekly services to Sydney and 5 weekly services to Gold Coast.
1 Key international markets include China, Germany/Switzerland, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, the UK and US.