Singapore Airlines

The Singapore Airlines Gallery

Singapore Airlines opens gallery in Amsterdam

Singapore Airlines in the Netherlands is gearing up to play host at a gallery space in downtown Amsterdam, Hobbemastraat 3, from 19th to 26th November 2016. Everyone is invited to visit the gallery to learn more about the brand and experience its focus on Service Excellence and Product Innovation.

Visitors will be engaged at its gallery that comes with various activations and giveaways. Discover more about the Singapore Girl, its latest product offerings from Amsterdam and stand a chance to win tickets and frequent flyer miles. Singapore Airlines will also showcase its place of origin - Singapore, where an exciting mix of memorable experiences awaits.



What to expect at The Gallery

We believe that flying is not just about getting to your destination, but also to create a memorable 'home in the sky' experience for you.
At The Gallery, we take you on a journey for a glimpse of the offerings we have in store for you on board, - our cabin products, serviceware and the Singapore Girl.
Look up to see the 'sky of orchids' from our collaboration with The Wunderkammer. Experience the latest Airbus A350 aircraft in 360 degrees and find yourself arriving in Singapore that's filled with energy.
Service excellence takes centrestrage as represented by our dominant centrepiece featuring various elements for your viewing pleasure. Be sure not to miss papercraft artist Lica Laconi-Stewart's work. Indeed, no detail is too small at Singapore Airlines.


Amsterdam Sign Painters
The gracious, traditionally Dutch window signing is our tribute to the city of Amsterdam - we've been flying here with great pleasure since 1973.


Singapore Airlines KrisShop Items
A range of exclusively selected products, for sale in our Gallery shop.


A 360 degree experience
Take a virtual tour through the SIA A350 aircraft and discover destination Singapore through a 360 degrees experience.


In-Flight Features
A selection of the tastefully designed servicewares used on board our aircraft, to serve you our world-class meals. Whats more, have a look at our in-flight amenities.


No Detail Too Small
Positively obsessed with even the smallest detail, Luca Laconi-Stewart (1991, USA) spent approximately 1,000 hours building paper models of the different Singapore Airlines seats.


Wall Art
A specially designed wall piece, created by local artist Alljan Moehammed, artistically showing the highlights of Singapore.


The Wunderkammer
The 'Sky of Orchids', a creative installation designed by the master florists at The Wunderkammer, symbolises our emphasis on Singaporean tradition, as well as the beauty and perfection we like you to experience when you fly.


The Singapore Girl
Not only can you meet and greet a Singapore Girl in person, you can also have a closer look at all the uniform colours we have on board, all designed by Parisian couturier Pierre Balmain in 1968. These uniforms worn by our Girls since 1972 are made of traditional Asian batik.


The Singapore Airlines heritage
Have a look at a selection of items as we walk down memory lane.


Our home Singapore
Discover the culture of Singapore with traditional items, such as the Peranakan dress, or Nyonya Kebaya, served as inspiration for the design of our Signature uniform.


Happy Hour
Visit us from 17:00 - 18:00 hours and have sip of the signature Singapore Sling (mocktail).


What You Can Win

Premium Economy Class Tickets
Are you a true Singapore Airlines fan? Test your knowledge with the Singapore Airlines Gallery Challenge and stand a chance to win a pair of Premium Economy Class tickets to Singapore. 


100,000 KrisFlyer Miles
Stand a chance to win 100,000 KrisFlyer Miles. That’s equal to a return ticket from Amsterdam to New Zealand! All you have to do is drop by our Gallery and register to our frequent flyer program KrisFlyer.


Opening Hours

Mon - Sat: 10:00 - 18:00 hrs
Thu: 10:00 - 21:00 hrs
Sun: 13:00 - 18:00 hrs


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