Singapore Airlines Launches KrisPay It Forward To Thank 100,000 Frontliners And Unsung Heroes
09 June 2020 - Singapore Airlines today launched KrisPay It Forward, a new project that enables KrisFlyer members to donate their miles via the KrisPay app to buy edible treats for 100,000 healthcare workers, conservancy workers, public transport operators, taxi drivers and migrant workers in Singapore.
KrisFlyer members will be able to show their appreciation for the frontliners in the fight against the Covid-19 pandemic, as well as other unsung heroes in the community, through this project which is part of our #SIAcares initiative.
This campaign will run until 15 July 2020, or until the target of funding 50,000 treats with the donated miles, is met. Singapore Airlines will match this with another 50,000 treats.
Each donation of 450 KrisPay miles (equivalent to S$3) can purchase one treat. These include a samosa set, a muffin and bun set, a milk tea or green tea set, a doughnut set, and a curry puff set. These will be provided by KrisPay partners such as Anglo Indian Café and Bar, Cedele, Gong Cha, Krispy Kreme, Polar Puffs & Cakes, and Sakunthala’s Food Palace. The treats will be prepared by our partners and delivered to the recipients after the target has been reached.
To donate, KrisFlyer members can download and log in to the KrisPay app. They then need to click on the KrisPay It Forward link in the “Highlights” section and follow the instructions. Members can top up their KrisPay wallet with KrisFlyer miles and donate any amount they wish.
JoAnn Tan, Acting Senior Vice President, Marketing Planning, said: “This initiative provides a platform for KrisFlyer members to show their support for frontliners, and as well as many of the unsung heroes in our community. This is our small way of thanking them by giving them a well-deserved treat, and giving local businesses a boost at the same time.”