Singapore Airlines Enhances Customer Wellness On World’s Longest Flights In New Partnership With Golden Door
13 October 2021 - Singapore Airlines (SIA) today announced a partnership with world-renowned health and wellness retreat Golden Door, which is based in California, the United States of America (USA). With healthy travel a priority for everyone who flies, this partnership will bring a new roster of health-focused meals, exercise, and well-being options to SIA customers on board its flights between Singapore and the USA.
Golden Door experts including top chefs, nutritionists, and personal trainers have developed a broad range of menus, exercise and stretching programmes, as well as other content designed specifically for SIA customers. This will help travellers enjoy improved nutrition, sleep, relaxation, and energy levels on board the world’s longest non-stop flights that can extend to nearly 19 hours.
The first menus and wellness content from the partnership will first be available on flight SQ37, the direct service from Los Angeles to Singapore, in January 2022. The programme will be progressively extended to SIA’s non-stop services from San Francisco, New York, and Seattle to Singapore. Please refer to Annexe A for the flight schedules of SIA’s non-stop services between Singapore and the USA.
SIA’s non-stop services from Los Angeles, New York, and San Francisco have also been designated as Vaccinated Travel Lane flights, allowing eligible customers to enjoy quarantine-free entry into Singapore.
Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “Our long-standing commitment to wellness has led to us to work with Golden Door’s highly specialised expertise, and create new options for health-oriented dining, exercise, and strategies for better sleep on long flights. Now, more than ever, our customers are focused on maximising wellness in every aspect of their lives. This partnership is instrumental in finding practical, effective ways to extend the principles and practice of well-being to air travel.”
Ms Betty Wong, Divisional Vice President of Inflight Services and Design, Singapore Airlines, said: “With more than 60 years as a favourite among the world’s most discerning spa clients, Golden Door is recognised as one of the most pre-eminent brands in wellness. SIA and Golden Door have been regularly named as the leading international airline and the number one destination spa respectively in the world’s top travel publications. It is fitting that we come together to find new ways to give our customers tools to further enhance their well-being and comfort on board our flights.”
Ms Kathy Van Ness, General Manager and Chief Operating Officer, Golden Door said: “A healthier travel experience is no longer a luxury; it is a necessity. Bringing the Golden Door programme to a world class airline like Singapore Airlines will enable guests to arrive at their destination nurtured and refreshed — no doubt setting the bar for wellness and the future of travel.”
More information on the wellness options available can be found in Annexe B. High-resolution images of SIA aircraft, meal preparation shots, and images of Golden Door wellness dishes served on board are available for download at the following link: https://bit.ly/3AxJ1dI.
 The non-stop service between Singapore and Seattle is currently suspended. SIA will launch a seasonal route between Singapore, Vancouver and Seattle from 2 December 2021 to 15 February 2022. Please refer to this news release for more information.