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Scaling new heights with American Express

Singapore, 15 April 2013 – Joint News Release with American Express - American Express and Singapore Airlines are taking the success of their exclusive cobrand card partnership in Singapore of 13 years to a new high, with the announcement of their latest cobrand card, American Express Singapore Airlines KrisFlyer Ascend Credit Card (Ascend).


Ascend ups the ante with a new range of privileges made possible by the strategic alliance between two premium service brands, which have worked together for more than a decade to provide cardmembers with truly unique travel experiences, through the American Express Singapore Airlines KrisFlyer Gold Credit Card, PPS Club Platinum Credit Card, and Solitaire PPS Credit Card.


Meaning ‘to move, climb or progress’, Ascend is created to satisfy today’s modern savvy travellers’ appetite for unforgettable experiences throughout their travel journey. Breaking away from the colour hierarchy commonly used among credit cards in the market, Ascend features the iconic batik pattern, an integral design element of the Singapore Girl uniform.


Ascend Cardmembers can earn double KrisFlyer miles when making purchases on, KrisShop and Tradewinds Tours & Travel.  All miles are transferred automatically with no additional costs.


To make journeys more comfortable and stress-free, Ascend Cardmembers enjoy complimentary lounge access four times each year to participating SATS Premier Lounges in Singapore as well as all Plaza Premium Lounges around the world. The travel journey is further enhanced with a complimentary night’s stay per year in any of the over 80 participating Millennium Hotels and Resorts properties located worldwide.


In addition, Ascend Cardmembers have peace of mind throughout their travels with 24/7 support by Global Assist, which provides comprehensive emergency services and destination information.


“In the last 13 years, American Express has partnered with Singapore Airlines to launch a number of cobrand cards, allowing both companies to tap into each other’s expertise and strengths, grow our business and engage with more loyal customers. Ascend is testament of a successful partnership, which continues to innovate and provide premium products and services, and add more pleasure to our customers’ travel experience,” said Yoshimi Nakajima, Singapore Country Manager of American Express.


Added Mr Lim Meow Seng, Area Vice President Singapore, Singapore Airlines: “SIA is dedicated to providing world-class products and services to all our customers. Our long and successful partnership with American Express has enabled us to deliver even more value to our KrisFlyer members. We remain committed to growing our network of partnerships that enables us to build a stronger, more engaged relationship with our loyal customers.”


For more information, visit, or call 6392 5701.


About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more about American Express Singapore at and connect with us on


About Singapore Airlines


When Singapore Airlines was formed in 1972, it operated a modest fleet of 10 aircraft to just 22 cities in 18 countries. With a commitment to fleet modernisation, product and service innovation and market leadership, the Airline quickly distinguished itself as a world-class carrier. Today, Singapore Airlines operates a modern passenger fleet of more than 100 aircraft and its network, including Singapore Airlines Cargo and SilkAir destinations, covers a total of 105 destinations in 39 countries. In October 2007, Singapore Airlines, a member of the Star Alliance, made aviation history again as the first to fly the world’s largest passenger aircraft, the Airbus A380.


About KrisFlyer


KrisFlyer is Singapore Airlines' frequent flyer programme. Members can redeem their miles for free flights on over 30 world-class airlines to more than 1,000 destinations in 170 countries. Miles can also be redeemed for flight upgrades on Singapore Airlines and SilkAir, Singapore Airlines’ regional carrier.


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