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SIA teams up with CAG and STB to boost tourism

3 August 2010 - Singapore Airlines has teamed up with Changi Airport Group (CAG) and Singapore Tourism Board (STB) to offer new value-packed holiday packages that provide even more reasons to visit Singapore.


Under a just-signed Memorandum of Understanding, the three partners will be working closely on a range of advertising and other joint activities worldwide to promote tourism to Singapore.


The global tie-up will give tourists the opportunity to visit new and exciting places of interest in Singapore, and savour what the multicultural food paradise has to offer through Singapore Stopover Holiday packages priced from as low as US$33 (per person, on twin-share basis for the first night).


“With so many new attractions being added to Singapore’s tourism landscape, the city is bristling with vibrancy. We are very excited to collaborate with STB and CAG to promote Singapore as the destination of choice. To further entice travellers, customers who sign up for our special Singapore holiday offers will enjoy added value in the form of dining and shopping vouchers,” said Mr. Goh Choon Phong, Singapore Airlines’ Executive Vice President, Marketing and the Regions.


In addition to these attractively-priced packages, customers can enjoy a range of complimentary services and features in Singapore, including:

  • Free transfers from airport to hotel,
  • Admission to seven key attractions such as the Singapore Zoological Garden and Sentosa,
  • Unlimited rides on the SIA Hop-on Bus,
  • A coffee/tea and toast set at Ya Kun Kaya Toast, a well-known local chain of coffee houses that serve traditional toasts with kaya (egg and coconut jam),
  • An international calling card,
  • A voucher worth S$10 for dining in the city, and
  • Shopping vouchers worth S$10 each to shop at Singapore Changi Airport.


"Today’s competitive tourism landscape offers savvy travellers many options. But this year, the international spotlight is on Singapore and its many new attractions. We want Singapore to be top-of-mind for holiday-makers, whether it's for the first or tenth time. Together with SIA and CAG, we aim to entice more travellers to discover Singapore’s exciting tourism offerings. For our stopover guests, we warmly welcome them and hope they will be inspired to take more and longer vacations in Singapore," commented Mr. Chew Tiong Heng, STB’s Director of Destination Marketing.


CAG's Executive Vice President, Air Hub Development, Mr. Yam Kum Weng, added, "This is a great time to visit or stop over in Singapore, especially with the many new and exciting tourism developments. We are proud to partner SIA and STB on this initiative, and encourage travellers to take advantage of the attractive packages being offered to come and experience Singapore and Changi Airport."


SIA Holidays and SilkAir Holidays packages comprise two nights’ stay in Singapore and a further two nights’ stay in any of the Singapore Airlines and SilkAir destinations beyond Singapore. This includes cities in Australia, Malaysia, Thailand, Cambodia, Myanmar, Indonesia, Vietnam, the Philippines and the Maldives. Package prices start from S$268 per person on a twin-sharing basis.


Tradewinds Tours & Travel is the appointed manager for SIA Holidays and SilkAir Holidays.


Customers can visit their nearest travel agent or Singapore Airlines/SilkAir offices to purchase the various holiday packages on offer. Customers may also book Singapore Stopover Holiday packages online at


The sale of SIA Holidays and SilkAir Holidays packages is subject to local market regulations and terms and conditions.



Media personnel are welcome to get in touch with our Public Affairs Department at