Singapore Airlines To Feature In New Children's Storybook
2 August 2018 - Singapore Airlines (SIA) will be featured in a new children’s picture storybook that explores Singapore’s world-class transport system.
Entitled Lost in Singapore, the story is about a young boy’s quest to find his missing pet parrot, which takes him on an adventure across the island on various modes of transport. He journeys to iconic locations like Changi Airport and along the way, he receives help from the Singapore Girl and other friendly characters.
Lost in Singapore is the first story set in Singapore to be written by author, Matthew Cooper, who has penned four other popular children’s titles. The book’s illustrations were by artist, Candice Phang.
Mr Cooper has been a featured author at the “Hong Kong International Young Readers Festival” and his previous books have been endorsed by renowned figures such as the former governor of Hong Kong, Chris Patten, author and columnist, Nury Vittachi, and world-famous primatologist, Jane Goodall.
“I believe books are vital for encouraging a love of reading amongst the young. I am delighted that Singapore Airlines shares this same belief in the importance of education and supported the production of this book. I could not think of any brand more iconic and inseparable from its home country than Singapore Airlines,” said Mr Cooper.
“This is a beautifully-illustrated book and the writing has such a lyrical quality. It introduces young readers to Singapore’s vibrant transport scene and shows them how its national carrier has played a strong role in transforming the country into an aviation hub,” said Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson.
Lost in Singapore will be released on Singapore’s National Day on 9 August 2018 and made available at major bookstores and on krisshop.com.