Why visit Seoul?
Seoul is a dynamic city where cutting-edge technology, design, and fashion meet atmospheric districts of traditional architecture and leafy hillsides. You will find a city that feels fast-paced yet welcoming, with lively streets that stay vibrant well into the evening.
What to expect
Expect sleek high-rises in Gangnam, busy shopping streets around Myeong-dong, and creative neighbourhoods like Hongdae that showcase the citys youthful side. Alongside major palaces and museums, you will find quiet back lanes, riverside parks, and viewpoints that reveal how the city stretches between mountains and the Han River.
Plan your trip
Seoul works well for a dedicated city break or as the starting point for exploring the rest of Korea, from coastal cities to mountain national parks. With efficient high-speed rail and coach networks, it is easy to make Seoul your base and plan day trips or longer journeys around the country.