Flights from Da Nang (DAD) to Seoul (ICN)

About Seoul

Seoul, where tradition meets cutting-edge energy

Seoul is a city of contrasts, where glass towers rise beside historic palaces and quiet alleyways open onto neon-lit streets. From the banks of the Han River to the slopes of Namsan, every district has its own character, rhythm, and flavours to discover. You can move from tranquil gardens to bustling shopping streets within a single afternoon.

The city is as creative as it is dynamic. Independent galleries, K‑pop studios, and design spaces sit alongside long-standing markets and family-run eateries. Whether you come for food, fashion, or culture, Seoul welcomes you with efficient transport, friendly neighbourhoods, and a sense of discovery at every turn.

Top sights in Seoul

Gyeongbokgung Palace

Explore this grand historic palace complex, known for its stately gates, sweeping courtyards, and striking mountain backdrop.

Bukchon Hanok Village

Stroll narrow lanes lined with traditional wooden houses and enjoy views across the modern city skyline.

Myeong-dong

Immerse yourself in bright lights, street food stalls, and beauty shops in one of Seoul's busiest shopping districts.

Namsan Seoul Tower

Ride or hike up Namsan and take in panoramic views of Seoul from the observation decks high above the city.

Dongdaemun Design Plaza

Visit this futuristic design and culture hub, with flowing architecture, exhibitions, and surrounding late-night shopping.

Experience the rhythm of Seoul

Start your days in Seoul by exploring its historic heart on foot. Wander through palace grounds, pause in landscaped gardens, and discover small museums that explain the city’s story and design culture. Nearby neighbourhoods such as Insadong and Ikseon-dong invite you to slow down, browse craft shops, and relax in cosy cafes tucked into restored buildings.

In the afternoon and evening, the city’s modern side comes to life. Join a guided walking tour of street art and creative spaces, or take a gentle cycle along the Han River, stopping at riverside parks where locals picnic and play sports. As night falls, explore lively districts such as Hongdae or Gangnam, where performance venues, themed cafes, and late-opening shops showcase the city’s contemporary energy.

If you prefer the outdoors, head to one of the nearby mountains that frame Seoul. Well-marked trails at places such as Bukhansan offer half-day hikes with rewarding views back across the cityscape. In every season, the blend of urban life and nearby nature makes it easy to create an itinerary that balances exploration and downtime.

A taste of Seoul

Seoul is a city where food is central to daily life, from simple noodle shops to contemporary dining rooms. You can start with comforting dishes such as hot stews, sizzling grilled meats, and rice bowls served with a generous spread of side dishes. Many neighbourhoods specialise in particular favourites, so it is easy to follow your appetite across the city.

Street food adds another layer of flavour, especially in busy areas like Myeong-dong and Namdaemun. Here you can try snacks on the go, from crisp savoury pancakes to filled rice cakes and seasonal treats. Many stalls and small eateries stay open late, meaning you can sample something different between sightseeing or shopping stops.

For a slower-paced experience, discover traditional tea houses and dessert cafes in restored hanok houses, or choose a modern restaurant offering contemporary interpretations of classic dishes. Whatever you choose, dining in Seoul is as much about atmosphere as it is about taste, with friendly service and lively surroundings adding to each meal.

Retail therapy in a 24-hour city

Shopping in Seoul ranges from sleek malls to bustling markets, each with its own personality. In Myeong-dong, bright storefronts showcase the latest skincare and cosmetics, while side streets hide small fashion boutiques and accessories shops. For larger international brands and lifestyle stores, areas such as Gangnam and Jamsil offer expansive, multi-level complexes.

If you enjoy browsing markets, head to Namdaemun or Gwangjang Market, where you will find clothing, textiles, homeware, and food stalls under one roof. These markets are ideal for picking up everyday essentials and local-made items, with plenty of opportunities to pause for a snack as you wander.

Design-focused areas such as the streets around Dongdaemun Design Plaza and Sinsa-dong’s Garosu-gil add a creative twist, with pop-up stores, concept shops, and independent labels. From late-night shopping districts to quiet backstreet studios, Seoul offers plenty of choice whether you prefer curated finds or spontaneous discoveries.

Best time to visit Seoul

Spring (March to May, average 10–20°C / 50–68°F, shoulder season) brings mild temperatures, clear skies, and colourful blossoms in parks and along riverbanks, making it ideal for relaxed sightseeing and outdoor walks.

Summer (June to August, average 22–29°C / 72–84°F, peak season) is warm and lively, with long daylight hours, vibrant night markets, and plenty of opportunities to enjoy riverside parks and indoor attractions when you want to cool down.

Autumn (September to November, average 10–21°C / 50–70°F, peak season) offers crisp air and striking foliage on nearby hillsides and in city parks, creating a scenic backdrop for city walks and short hikes.

Winter (December to February, average -4–5°C / 25–41°F, low season) is cold but atmospheric, with clear days, seasonal lights, and the option to combine city highlights with day trips to nearby ski areas.

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