Singapore Airlines

SIA Cookie Policy

Cookies are small files placed onto your computer by certain websites that you visit or e-mails that you open.

By using the Singapore Airlines website, you consent to our use of cookies to collect and use your personal data for the purposes of collecting website usage data, and to give you a personalised and more streamlined online experience.

The personal data that we collect may include information about the way you use our website, your choice of Internet browser, the type of device you’re accessing our website from and where you are in the world. Where any information we collect through Cookies qualifies as personal data, our Privacy Policy applies to the collection and use of such personal data.

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How we use cookies

We collect and use cookies on our website for the following purposes:

Technical
Cookies allow our website to function at its most efficient, including but not limited to:

 - Balancing website traffic to ensure all our users can enjoy consistent and reliable access
 - Limiting traffic to key sections of our website to maintain consistent performance
 - Storing our users’ acceptance of our Terms and Conditions, Privacy Policy and Cookie Policy

Ease of use
Cookies make navigating our website easier for you, including but not limited to:

 - Remembering your language and country preferences, and presenting relevant content
 - Keeping track of your KrisFlyer membership number when you’ve logged in
 - Providing the most relevant departure airports for your location when you’re booking a flight

Analytic
Cookies are used to gather statistics on how you navigate and perform transactions on our website, including but not limited to:

 - Gathering feedback on your satisfaction through surveys
 - Gaining insights into how you navigate and perform transactions on our website so that improvements can be made
  

Marketing
Cookies allow us to present appropriate marketing messages to you, including but not limited to:

 - Allowing our website to serve up different versions of a page for marketing purposes
 - Allowing us and/or third parties to display relevant messages and/or advertising which offer a selection of products based on your viewing behaviour on our website and certain other websites
 - Displaying our advertisements. including advertisements for other entities within our group of companies, which include Scoot Tigerair Pte. Ltd. (“Scoot”), Tradewinds Tours & Travel Private Limited, KrisShop Pte. Ltd. and Encounters Pte Ltd (collectively with Singapore Airlines, the “SIA Group”), on third party websites you visit
 

We also use web analytics services, such as Google Analytics. Google utilises the data they collect to track and examine the use of www.singaporeair.com, which is then used to prepare reports and its activities and share them with other Google services. Google may use the data they collect to contextualise and personalise the advertising on its own network. For more details, see Google’s Privacy Policy.

Online behavioural advertising
Our partnership with advertising networks
Managing cookie preferences
Types of cookies we use
Clickstream data